Post by account_disabled on Dec 25, 2023 10:15:57 GMT
Below you can see the classic structure of a content matrix including example formats: Content matrix How is a content matrix used? Before you create your content, you should be clear about the needs and interests of your target groups . You should also consider the decisions about which channels and when are appropriate for a format. A content matrix helps you to assess your content and classify its balance. 1. Create buyer personas! prospects who are eligible to purchase one of your products, you should create a representative buyer persona for each of these groups.
To do this, you need demographic data such as the age, gender, place of residence or marital status of the users. 2. Present your content in a matrix! Once you have created Phone Number List different buyer personas, you can graphically display the available content for each persona using a matrix . This gives you an overview and also answers the first questions: Which persona is often confronted with which content? Is there a format that you cover in abundance while other quadrants you don't cover at all.
Improve the bandwidth of your content! With the insights gained, you can then identify possible potential for improvement and make adjustments. For example, if you do not serve the emotional-entertaining quadrant adequately, you can work on producing content specifically suitable for this area. A corresponding variety and range of different content formats is also financially relevant for your company, as the content addresses a specific phase of the customer journey.
To do this, you need demographic data such as the age, gender, place of residence or marital status of the users. 2. Present your content in a matrix! Once you have created Phone Number List different buyer personas, you can graphically display the available content for each persona using a matrix . This gives you an overview and also answers the first questions: Which persona is often confronted with which content? Is there a format that you cover in abundance while other quadrants you don't cover at all.
Improve the bandwidth of your content! With the insights gained, you can then identify possible potential for improvement and make adjustments. For example, if you do not serve the emotional-entertaining quadrant adequately, you can work on producing content specifically suitable for this area. A corresponding variety and range of different content formats is also financially relevant for your company, as the content addresses a specific phase of the customer journey.